 Watt Productions was created by Michael Farese and John Kerber. Both well known producers in New York City, John and I noticed that most commercials on the radio are, for lack of a better word, horrible. The reason for this is simple: The radio station is in business to sell you advertising. They'll throw in the production of the spot for free in order to make the sale, but it falls on an overworked and often times underpaid Production Director. A good portion of the time, your spot is going to be farmed out to one of the DJ's to do; believe me, the twenty-two year old rock DJ is not there to voice and produce your commercial. He couldn't care less, I promise. I know because I was that DJ.
So, looking at the situation for what it is, it is clearly in your best interest to utilize the services of an independent, professional production company. Unlike the radio stations, we are in business to take your audio applications to the highest levels of performance.
Watt Productions is capable of handling every aspect of your campaign. From finding the perfect voice from among our available talent pool of almost 4,000, to securing the licensing rights, if necessary, for published music that you may want. We can even have custom music composed for your new campaign. Do you need a new jingle? No problem! There's literally nothing that we can't handle for you!
Here's how it works:
When you approach Watt Productions for a new radio commercial, you may or may not already have the concept - or even script - in mind. If you do we'll work with you within your existing parameters. If you don't have a concept in mind, we'll meet with you to learn what the message is that you want to convey. We'll discuss strategies and how sound design can work in tandem with storyline and script writing to create the perfect commercial for your business and goals.
Once we have a concept in mind, your producer will begin two processes simultaneously. He or she will begin to collect and organize the music, sounds, and other elements that are needed to create the spot, and at the same time they will be actively auditioning voice talents for your project. Once the final script is written it will be made available to you online to read and approve. Once approved, we'll have the narrowed pool of voice talents read part or all of the script as a secondary audition process. We will provide you with these auditions (usually narrowed down by us to five or less) along with our thoughts and recommendations; ultimately though, it's your choice.
Once the choice has been made, we will notify the selected voice talent and set-up the recording session with the talent and the producer. The Watt Productions producer will coach the talent during the session to make sure that we get the performance that we want from the talent. The producer will then produce your spot and provide secure online access for you to hear your spot, and approve it or request revisions.
Ultimately, once the spot has been approved we will electronically deliver the spot to the radio stations that are going to air it. You will have secure online access to the commercial audio indefinitely on WattProductions.com We keep an archive of all current and past projects so you'll always have them handy with only an internet connection. We will, of course, also provide you with a CD of your project.
If you have any questions at all I hope you'll call us. Alternatively, you can request a free estimate or contact us via the web form. We'd love to work with you! |
