Choosing the right voiceover artist for your project or campaign is absolutely vital to its success.  Professional VO Artists spend years honing their craft and can quite easily make or break a project.

This is one of the reasons that it is so important to have any commercial audio projects done by an independent professional agency.  Not only does Watt Productions work with some of the best VO Artists in the world, but we also have a large pool of talented artists, so we're always able to use the best voice possible for your brand.

If you were to let your local radio station voice and produce your radio commercial for you it's going to be voiced by either the station's Production Director (who is already heard on about 65% of the commercials on that station) or by one of the station's DJs.  Both of these are bad options for you, the advertiser.  The DJs on a radio station are heard on that station constantly.  People simply don't pay attention.

Finally, consistency is a huge factor in brand recall.  Using the same voice on all your commercials across multiple stations (and mediums) helps you increase your brand awareness. The voice the local station will use on your commercial is not the voice that their competitors are going to use.

One Voice. One Message. One Brand. Imagine that.

The other key component of the creative process is the producer.  The producer is instrumental in the conceptualization, script writing, recording, and mixing of your project.

Every producer has a slightly different style. Give the same concept to five different producers and you'll likely end up with five very different results.  The only factor that makes one producer "better" than another is experience. This isn't really the sort of thing you can learn from a book. The producers at Watt Productions have over 45 years experience working full-time in this industry.

Another thing to note about producers is this: because every producer has slightly different styles, using the same producer for all your projects is ideal.  Every commercial you run should maintain the common identity aspects as all those before it. In addition, if you were running a campaign for your grand opening across multiple radio stations in the market, every different radio owner is going to be running a different version of your commercial if you don't have your spot produced by an independent production house.  When you have Watt Productions create your commercial package you can benefit from having the exact same message being delivered in the same way across all the stations in your market.

One Producer. One Message. One Brand. Imagine that.