You wouldn't put 87 octane in a Ferrari, would you?

If you're not putting the most effective commercial possible in your slots on the radio then you're wasting a valuable resource.

For businesses that already use radio advertising, the decision to use Watt Productions to produce your commercials is a simple one. When you listen to the radio, can't you immediately tell the difference between a commercial for a large national company versus one that was produced locally for a local business?  Of course you can - and so can everyone else. We ask: where is it written that a local radio commercial has to sound like a local radio commercial? Watt Productions can conceive, write, voice, and produce your radio commercial for as little as $595 with one of our bundles. So when you really think about it, it seems pretty silly to not use a professional production house to create your new radio commercial.

It would be like buying a Ferrari and putting 87 octane gas in it.
It would be like buying a new HDTV and hooking it up to an Atari.
It would be like going to the World Series and hanging out in the concourse.

Choose your analogy, the point remains the same. Your campaign won't be able to realize its full potential unless you use a well-conceived and well-produced commercial in your advertising slots.

So, what exactly does all this mean to your return-on-investment and bottom line? It's really simple. Some advertising works, and some doesn't.  The better your radio campaign performs, the higher your returns will be. (We know, it's not exactly rocket science, is it?)

The people at Watt Productions have been doing this for a long time, and we all know what we're doing.  We know how to make your radio commercial stand out from the noise that bombards radio listeners every day.  Simply put, there are two very good reasons that large, successful companies don't have their commercials produced locally in each market.  Those reasons are quality and performance.  So after you've committed to thousands of dollars for a radio schedule, ask yourself one very important question: What commercial do you want running in those slots?  Do you want something of inferior quality and performance potential because the radio station tosses it in for free? Or do you want a great radio commercial that was produced by the best in the business specifically for you?  That should be an easy one to answer for you - after all, we are talking about your business.

If you have any questions feel free to contact us, or give us a call anytime at (646) 688-4078.